Affiliate
a2

A person who endorses a product via their blog or social media for a profit.

Bounce Rate
b

The percentage of people who got to your site, saw one page and bounced. 

Cost Per Click
c1

An amount an advertiser gives  you each time a visitor clicks on an ad displayed on your blog.

Domain Name
d1

The name of your website i.e. BuzzFeed.com

Evergreen Content

e

 A type of post that is relevant all year around, like, “How to start a blog.”

FTC
f

Federal Trade Commission. A department of the United States whose focus is to prevent unfair practices in business.

Google Analytics

g

A free and powerful analytics tool created by the folks at Google.

HTML

h

Hyper Text Markup Language. The coding language webpages are made up of.

Impression

i

A view of a single item on your blog, whether it be a page, or an ad.

Jump
j

A link that takes your visitor from the current page to another page, usually done with a “Read More” link.

Keyword Research

k

Researching frequently used words and phrases people use when searching a particular topic.

Landing Page
l

Usually the home page of your website created with to grab your audience’s interest and convert them into a subscriber or customer.

Meme

m

Images that are made in efforts to gain rapid popularity.

Newsletter

n

A subscription based email marketing tool used by bloggers to update their subscribes of new things on the blog.

Outsourcing
o1

Hiring a  third-party to work on blog-related tasks including design and technical support. 

PageRank

p

An algorithm used by the folks at Google to rank a website in their search engine results.

Quantcast

q

A website that measures the traffic of a site as well as demographics and geography. 

Responsive Design

r

A website’s design when it’s viewed on a mobile device.

SEO
sSearch Engine Optimisation. Techniques used to improve the visibility of a website within search results in order to increase site traffic.

Technorati
t

A blog search engine and directory. Also considered an authority on the state of the blogosphere. 

URL Shortener

u

 A tool that creates a shortened version of a URL. 

Viewability

v

 An advertising metric used on blogs and websites that tracks only impressions that can be seen by users (for example: An ad at the bottom of a page that a reader can’t see because they haven’t scrolled far enough isn’t viewable).

WordPress

w1

A free content management system, blog platform, used to create customisable blogs and websites using themes and plugins. 

XML

x

Extensible Markup Language. Designed to transport and store data; HTML was designed only for displaying data.

YouTube
y

A Google-owned social video-sharing website.

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