A person who endorses a product via their blog or social media for a profit.
The percentage of people who got to your site, saw one page and bounced.
Cost Per Click
An amount an advertiser gives you each time a visitor clicks on an ad displayed on your blog.
The name of your website i.e. BuzzFeed.com
A type of post that is relevant all year around, like, “How to start a blog.”
Federal Trade Commission. A department of the United States whose focus is to prevent unfair practices in business.
A free and powerful analytics tool created by the folks at Google.
Hyper Text Markup Language. The coding language webpages are made up of.
A view of a single item on your blog, whether it be a page, or an ad.
A link that takes your visitor from the current page to another page, usually done with a “Read More” link.
Researching frequently used words and phrases people use when searching a particular topic.
Usually the home page of your website created with to grab your audience’s interest and convert them into a subscriber or customer.
Images that are made in efforts to gain rapid popularity.
A subscription based email marketing tool used by bloggers to update their subscribes of new things on the blog.
Hiring a third-party to work on blog-related tasks including design and technical support.
An algorithm used by the folks at Google to rank a website in their search engine results.
A website that measures the traffic of a site as well as demographics and geography.
A website’s design when it’s viewed on a mobile device.
Search Engine Optimisation. Techniques used to improve the visibility of a website within search results in order to increase site traffic.
A blog search engine and directory. Also considered an authority on the state of the blogosphere.
A tool that creates a shortened version of a URL.
An advertising metric used on blogs and websites that tracks only impressions that can be seen by users (for example: An ad at the bottom of a page that a reader can’t see because they haven’t scrolled far enough isn’t viewable).
A free content management system, blog platform, used to create customisable blogs and websites using themes and plugins.
Extensible Markup Language. Designed to transport and store data; HTML was designed only for displaying data.